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Expanding your business to the U.S. involves a series of challenges, from understanding the market and complying with local regulations to building connections and creating a strong brand.
To address these barriers, various institutions offer SoftLanding programs specifically designed to help international businesses, including Latin companies, establish and thrive in the U.S. market.
Below, we highlight the best SoftLanding programs in the U.S. and how they can help you achieve your expansion goals.
1. What is SoftLanding and Why is it Important for Latin Businesses?
SoftLanding refers to a series of services and strategies that help foreign businesses adapt to a new market, offering support in key areas such as legal compliance, taxation, business connections, and cultural adaptation. For Latin businesses, a SoftLanding program not only facilitates entry into the U.S. market but also reduces risks and enhances decision-making.
Whether you’re looking to tap into the U.S. consumer base or establish a branch in the country, SoftLanding provides strategic resources to help your business operate smoothly and integrate quickly into the local ecosystem.
2. Top SoftLanding Programs in the U.S.
IMSP Program by Impacta VC Known as the Impact Miami SoftLanding Program (IMSP), this initiative is designed for Latin American startups looking to expand into the U.S. IMSP offers access to capital, mentorship, and specialized training on the U.S. market. Participants benefit from sessions with investors and local partners, making their entry into the new environment smooth and strategic.
Focus: Tech and sustainability startups.
Benefits: Access to venture capital and networking opportunities with local companies.
Location: Miami.
SoftLanding Program by AmCham Chile The Chilean-American Chamber of Commerce, in collaboration with local entities, offers a SoftLanding program that connects entrepreneurs with market leaders in the U.S., facilitating their adaptation to the market. This program focuses on building strategic contacts and developing the skills needed to operate in the U.S. market.
Focus: Companies across various industries.
Benefits: Expansion mentoring, access to potential clients, and knowledge of the regulatory environment.
Location: Miami and other U.S. cities.
ProChile E-Commerce SoftLanding Program ProChile offers a program focused on e-commerce companies seeking to establish themselves in major U.S. marketplaces. This program includes advice on logistics, digital marketing, and brand creation.
Focus: E-commerce and consumer goods companies.
Benefits: Marketing and sales advice, positioning on U.S. marketplaces, and logistics optimization.
Location: United States.
Go Global – SoftLanding Program by Tecnocampus Tecnocampus provides a program that helps startups and growth-stage companies establish themselves in the U.S. market through its Go Global program. With training in areas such as marketing, legal compliance, and finance, this program facilitates the seamless expansion of Latin businesses into the U.S.
Focus: Startups and growth-stage companies.
Benefits: Business development training and market entry support, along with local network creation.
Location: Silicon Valley and other strategic U.S. cities.
HANEI USA – Business SoftLanding for Latinos HANEI USA specializes in helping Latin entrepreneurs through its SoftLanding program, providing everything needed to adapt to the U.S. system. They offer advice on legal and tax matters, as well as support in securing financial resources and hiring staff.
Focus: Latin businesses and entrepreneurs in the U.S.
Benefits: Personalized advice on legal compliance, taxation, and team building.
Location: Miami.
3. Advantages of Joining a SoftLanding Program in the U.S.
Local Knowledge and Cultural Adaptation: Entering a new market without prior knowledge can be risky. SoftLanding programs are designed to provide a deep understanding of U.S. business culture and help adapt your services or products.
Access to Networks and Resources: SoftLanding programs connect businesses with strategic partners, investors, and potential clients, providing a support network that facilitates entry and boosts growth prospects.
Legal and Fiscal Support: U.S. laws and tax requirements are specific and vary by state. With the support of a SoftLanding program, your business can comply with these regulations without costly errors, optimizing operations from the start.
Visibility in the U.S. Market: By joining a SoftLanding program, you gain access to marketing and sales advisory services that enhance your business’s visibility in the U.S. This helps you reach a larger audience and build your brand image from the beginning.
Reduced Financial Risks: With expert guidance, your business can optimize resources and avoid unnecessary losses, tailoring strategies to the U.S. context and ensuring a safer investment.
How Can Prodezk Help You?
Customized Fiscal and Legal Strategy: We help optimize your company’s tax burden with advice on deductions, exemptions, and planning strategies that maximize tax benefits while ensuring legal compliance.
Business Registration and Formation: From choosing the ideal structure for your business, such as an LLC or Corporation, to registering your company and obtaining an EIN (Employer Identification Number), we handle all the bureaucracy.
Ongoing Accounting and Tax Management: Prodezk doesn’t just help you establish your business; we also provide accounting and tax compliance services, ensuring your tax obligations are efficiently and accurately managed.
Trademark Registration and Intellectual Property Protection: Protect your brand in the U.S. with our help. We manage the registration of trademarks and other intangible assets, ensuring your intellectual property is protected and you have all the legal rights in the country.
Ready to Get Started?
Contact us and discover how we can help you successfully expand your market into the U.S. with our specialized SoftLanding services. Let’s build your path to international success together!