How to Open an Amazon Seller Account and Start Selling Online

Introduction

Amazon is the giant of e-commerce and an ideal platform to grow your business. Whether you’re a small entrepreneur or a large business owner, selling on Amazon gives you access to millions of customers worldwide. But how do you get started? Here’s everything you need to know.

1. What Is an Amazon Seller Account?

An Amazon Seller account gives you access to sell products directly on Amazon. There are two main types:

1. Individual Account: Ideal for sellers listing fewer than 40 items per month.
2. Professional Account: Designed for businesses handling large sales volumes and seeking access to advanced tools.

Both options require a simple registration process, but it’s important to choose the one that best suits your needs.

2. Requirements for Opening an Amazon Seller Account

Before getting started, make sure you meet these requirements:

1. Personal Information: Full name, address, and phone number.
2. Starting a Business in the United States: To receive payments faster and avoid high costs associated with international transactions, it is highly recommended to register a business in the United States. This not only facilitates access to local financial tools but also enhances client and partner trust by operating in a competitive and well-regulated market.
3. Bank Account: To receive payments.
4. Tax Identification: ITIN or EIN for U.S.-based businesses.
5. Valid Credit Card: To cover initial costs and Amazon fees.
6. Business Documents: If you plan to do dropshipping, some states may require a reseller certificate.

Note: If you don’t yet have a registered business in the U.S., check out our guide to opening an LLC in the United States.

3. Steps to Open Your Amazon Seller Account

1. Visit Amazon Seller Portal: Go to Amazon Seller Central.
2. Create Your Account: Choose between Individual or Professional and complete the forms with your personal and tax information.
3. Set Up Payment Methods: Add your bank account and credit card.
4. Verify Your Identity: Amazon may require you to upload a copy of your ID and, in some cases, complete a virtual interview.
5. Upload Your Inventory: List the products you’ll sell with attractive and optimized descriptions.

4. Key Strategies for Selling on Amazon in 2025

1. Implement the Dropshipping Model
   Dropshipping lets you sell products without storing them yourself. However, ensure you comply with Amazon’s dropshipping policies and obtain a reseller certificate if required.
2. Optimize Your Listings
   • Use relevant keywords.
   • Include high-quality images.
   • Highlight product features and benefits.
3. Use Amazon FBA (Fulfillment by Amazon)
   The FBA program handles storage, shipping, and customer service, allowing you to focus on growing your sales.
4. Leverage Marketing Strategies
   Use Amazon Ads and PPC (Pay-Per-Click) campaigns to improve product visibility.

5. Reseller Certificate and Its Importance

A reseller certificate allows you to purchase products tax-free, provided they are intended for resale. This certificate:

• Reduces Costs: By eliminating unnecessary sales tax.
• Ensures Compliance: Especially for dropshipping models in certain states.

Learn more in our guide about reseller certificates.

6. Benefits of Selling on Amazon for International Entrepreneurs

If you’re an entrepreneur outside the U.S., selling on Amazon provides access to:

• A Global Market: With millions of customers.
• Advanced Business Tools: For efficient operations.
• Logistics Programs: Like FBA, simplifying your operations.

If you don’t have a registered business in the U.S. yet, learn how to get started with our guide on registering your business.

Conclusion

Opening an Amazon Seller account is a great opportunity to expand your business and boost your income. With proper preparation, effective strategies, and the right support, you can maximize your sales on one of the world’s most competitive platforms.

If you need assistance registering your business, optimizing your tax strategy, or managing reseller certificates, Prodezk is here to help. Contact us or visit our blog for more information.