How to Start Your Influencer Agency in the U.S.

Have you found it challenging for your influencer agency to attract new clients or to receive payments in dollars because you don’t have a U.S. bank account or company? This is a common hurdle for many agencies in Latin America that want to expand and operate in a more competitive market.

The influencer marketing industry is booming, with more brands investing in influencer strategies. Expanding or starting your influencer agency in the U.S. gives you access to a larger market where authenticity and direct connection with audiences have become the driving forces behind successful campaigns. Moreover, having an agency in the U.S. will allow you to receive payments in dollars, optimize profits, and reduce tax payments.

In this blog, we’ll guide you through the steps to start your influencer agency in the U.S. and the requirements needed to complete this process.

The Growth of Influencers and Marketing Agencies in 2024

Influencer marketing has seen massive growth, driven by the rise of platforms like Instagram and TikTok. By the end of 2024, the industry is expected to reach a value of $24 billion, reflecting a 46% increase over the past six years. This growth underscores the importance of influencer marketing as an essential tool for brands looking to connect with their audiences.

Key Influencer Marketing Trends:

1. Growth of Micro and Nano-Influencers: Brands are prioritizing collaborations with micro and nano-influencers (1K-100K followers) due to their higher engagement rates and perception as more authentic and accessible.
2. Live Shopping: Live commerce is on the rise, where consumers can purchase products in real-time while interacting with their favorite influencers on platforms like Instagram and TikTok.
3. Diversity and Inclusion: There is a growing demand for inclusive and diverse marketing campaigns. Brands seek influencers representing different ethnicities, genders, and lifestyles to better connect with their audiences.

While influencer marketing has grown rapidly, it has also led to increased formalization within the industry. Agencies now face the challenge of ensuring high returns on investment (ROI) in all their campaigns to remain competitive.

Why It’s Better to Start an Influencer Agency in the U.S. vs. LATAM

When you decide to establish your agency in the U.S., you gain access to a more favorable environment in terms of taxes and operations, especially compared to Latin America. Below is a tax comparison between both regions:

Corporate Taxes:

• United States (Wyoming): In Wyoming, LLCs do not pay state corporate income taxes, allowing you to maximize your profits. Federally, the corporate tax rate is 21%.
• Latin America (Mexico, Argentina, Colombia): In comparison, many Latin American countries have higher corporate tax rates. Mexico’s rate is 30%, Argentina’s is 35%, and Colombia’s is 35%.

Dividend Taxes:

• United States: LLCs are pass-through entities, meaning profits are only taxed at the personal level, not the corporate level, avoiding double taxation.
• Latin America: In many Latin American countries, companies are subject to dividend taxes, increasing the tax burden.

Ease of Receiving International Payments:

• United States: Having a U.S. bank account allows you to receive payments in dollars easily and directly, without complications from currency conversions or high fees.
• Latin America: In many countries, receiving international payments can be more complicated, and currency fluctuations may reduce profits.

Starting your agency in the U.S. not only improves your tax position but also gives you access to a more robust banking system and payments in dollars, increasing your agency’s financial stability.

Steps to Start Your Influencer Agency in the U.S.

If you’re ready to take your influencer agency to the U.S., here are the key steps you need to follow to successfully establish it:

1. Choose the Right State for Your LLC

‍The first step is selecting the state where you will register your LLC (Limited Liability Company). States like Wyoming, Delaware, and Florida are popular for their tax benefits, legal protections, and ease for foreign owners. Choosing a favorable state will help reduce tax costs and protect your assets.

If you want more information, contact us for a free consultation on how to start your company in the U.S.

2. Register Your LLC

‍Once you’ve chosen the state, you’ll need to file the Articles of Organization with the relevant Secretary of State and designate a registered agent to receive legal documents on behalf of your agency.

3. Obtain Your EIN (Employer Identification Number)

‍The EIN is issued by the IRS and allows you to open a business bank account and manage your tax obligations. It’s essential for handling payments in dollars and operating within the U.S. financial system.

4. Strengthen Your Influencer Network

‍Your agency needs a solid network of influencers. Work on building relationships with nano, micro, and macro-influencers who can deliver authentic, measurable results for the brands you collaborate with.

5. Create Campaigns with Clear Metrics

‍Today, basic metrics like likes and comments aren’t enough. Focus on ROI metrics like sales and conversions to show the true impact of your campaigns. Detailed data analysis will be crucial for retaining clients and scaling your agency.

How Can We Help You Start Your Influencer Agency in the U.S.?

If you’re ready to bring your influencer agency to the U.S., we’re here to help make the process simple and successful. We offer a range of services designed to streamline every stage:

1. LLC Formation Consulting: We help you choose the ideal state, handle the paperwork, and ensure your business is properly registered.
2. Registered Agent: We act as your registered agent in the U.S., receiving and managing legal documents to keep you compliant with state regulations.
3. Tax Optimization: We help structure your agency to maximize tax benefits and reduce your tax burden.
4. Ongoing Support: We offer accounting and legal advisory services as your agency grows, ensuring you remain compliant with all regulations.

Conclusion

Starting an influencer agency in the U.S. offers clear advantages over operating from Latin America, including better tax conditions, easier access to payments in dollars, and entry into a larger market. If you want to expand your agency and capitalize on the growing influencer industry, establishing your LLC in the U.S. is a key step.

If you need help getting started, contact us for a free consultation. We’ll help you structure your influencer agency and launch your business in one of the world’s most dynamic markets.