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Influencer marketing in LATAM continues to grow. According to Statista, influencer marketing spending in the region is expected to reach $370 million USD in 2024, reflecting brands' growing confidence in the power of influencers to connect authentically and effectively with local audiences.
A McKinsey report estimates that the live shopping market in the region will grow by 20% in 2024, as this format allows influencers to interact in real-time with their audience, showcasing products and generating immediate sales.
Additionally, content creation is expected to increase across multiple platforms this year, with influencers no longer limited to a single platform; they are active on Instagram, YouTube, TikTok, and more. A HubSpot report reveals that campaigns using multiple platforms are 45% more likely to be successful.
However, one of the biggest challenges influencers face is the high fees that platforms charge. These fees can significantly reduce their income and make it difficult to sustain their career as content creators. For example, popular platforms like YouTube, TikTok, Instagram, Twitch, Kick, Facebook, and OnlyFans retain a considerable percentage of influencers' earnings.
It's crucial for content creators to understand how these fees work and to seek effective strategies to minimize them. In this article, we’ll share practical strategies to avoid high platform fees, keep your finances up to date, and maximize your earnings through a company in the United States.
YouTube is one of the most popular platforms for content creators in Latin America. The platform retains approximately 45% of ad revenue. This means that if a video generates $100 USD in ad revenue, the creator will only receive $55 USD.
TikTok has quickly gained popularity, especially among young people. The platform retains around 50% of the revenue generated by creators through its monetization program and virtual gifts. This can represent a significant reduction in influencers' net income.
Instagram, owned by Facebook, offers several ways to monetize, including paid collaborations and sponsored content. The fee can vary, but generally, Instagram retains around 30% of the revenue from sponsored content.
Twitch is a preferred platform for gamers and streamers. The platform retains 50% of follower subscriptions, in addition to a commission on ad revenue.
Kick is an emerging platform that has started attracting many content creators. Fees can vary, but generally, Kick retains around 20-30% of the revenue generated by creators.
OnlyFans is a popular platform for exclusive content. It retains 20% of the revenue generated by content creators, which can be a significant amount depending on the volume of subscribers.
Facebook allows creators to monetize their content through ads and sponsored content. Facebook’s commission is approximately 30% of the revenue generated from video ads.
Facing high platform fees can be a challenge for influencers in Latin America, but with the right strategies, it is possible to maximize your income and reduce your costs. Keep your accounting up to date, explore direct monetization options, and consider creating a company in the United States to take advantage of tax benefits and increase your credibility.
At Prodezk, we offer personalized service every step of the way, ensuring a hassle-free experience and successful registration for your company in the U.S.