Influencers Who Thrived by Starting a Business in the U.S.

Influencers and content creators have become entrepreneurs with millions of followers. Their success is measured not only in terms of popularity but also in their ability to manage their income efficiently and legally. In Latin America, where tax rates can reach up to 35%, many influencers have found an effective solution: starting a business in the United States. This strategy not only optimizes earnings but also offers significant tax advantages.

In this blog, we explore success stories of influencers who have thrived by moving their businesses to the U.S. and analyze how much they have saved in taxes compared to their home countries.

The Trend of Creating a Business in the U.S. as an Influencer

Unlike the challenging tax environment in countries like Colombia, Mexico, and Argentina, the United States offers a more favorable fiscal climate for businesses. States like Delaware and Wyoming are known for their lower corporate tax rates and additional benefits for businesses.

This difference in tax burden has motivated numerous influencers to move their operations to the U.S., taking advantage of the opportunity to reinvest in their brands and expand their reach globally. Besides tax benefits, the robust business infrastructure and legal stability in the United States also play a crucial role in this strategic decision.

Here are some success stories of influencers who created their businesses in the United States:

Luisa Fernanda W

Luisa Fernanda W is one of the most recognized influencers in Colombia, with millions of followers on Instagram and YouTube. Before creating her business in the United States, Luisa faced high tax withholdings in Colombia, where the income tax rate can reach up to 33%.

• Tax Challenges in Colombia
  • Annual Income: Approximately $1,000,000 USD
  • Taxes Paid: $330,000 USD
• Benefits of Creating a Business in the U.S.:By moving her business to the United States and creating an LLC in Delaware, Luisa could take advantage of the state's tax benefits. Delaware offers a favorable business environment with a significantly lower corporate tax rate.
  • Estimated Savings: Had she been subject to Delaware's tax rate (8.7%), Luisa would have paid $87,000 USD in taxes, saving $243,000 USD annually.
• Outcome:Luisa reinvented her content, expanded her production team, and launched her own product line, increasing her brand value and overall income.

Kimberly Loaiza

Kimberly Loaiza, a prominent Mexican influencer, has conquered millions of followers on platforms like TikTok and Youtube. In Mexico, personal tax withholding rates can be as high as 30%.

• Tax Challenges in Mexico
  • Annual Income: Approximately $1,500,000 USD
  • Taxes Paid: $450,000 USD
• Benefits of Creating a Business in the U.S.:Kimberly decided to establish a corporation in Wyoming, a state known for its favorable business climate and low tax rates. This allowed her to drastically reduce her tax burden.
  • Estimated Savings: With an effective corporate tax rate of approximately 21%, Kimberly would have paid $315,000 USD in taxes, saving $135,000 USD annually.
• Outcome:Kimberly increased the quality of her content and collaborates with international brands, expanding her reach and diversifying her income sources.

Sebastián Villalobos

Sebastián Villalobos is a Colombian influencer who has achieved great success on video platforms like YouTube. In Colombia, high tax withholding rates significantly impacted his income.

• Tax Challenges in Colombia
  • Annual Income: Approximately $800,000 USD
  • Taxes Paid: $264,000 USD
• Benefits of Creating a Business in the U.S.:Sebastián created an LLC in Nevada, a state that does not charge corporate income tax. This allowed him to optimize his income and minimize his tax burden.
  • Estimated Savings: By avoiding corporate income tax, Sebastián would have saved $264,000 USD annually.
• Outcome:Sebastián expanded his business, launched a clothing line, and collaborated with other international influencers, increasing his presence in the global market and diversifying his income.

Benefits of Registering Your Business in the U.S.

1. Legal and Brand Protection: Registering a business in the United States provides robust legal protection and significant tax advantages. LLCs and corporations in states like Delaware, Nevada, and Wyoming offer lower tax rates and greater fiscal flexibility.
2. International Credibility: Having a business registered in the United States increases credibility with sponsors and international collaborators. Brands prefer to work with U.S. entities due to market stability and regulation.
3. Access to Financial Services: Businesses in the U.S. have access to a wide range of advanced financial services, including more favorable credit options and lower-fee payment platforms.
4. Growth and Expansion: The United States offers vast networking and collaboration opportunities, facilitating the growth and scaling of your personal brand.

The success stories of influencers like Luisa Fernanda W, Kimberly Loaiza, and Sebastián Villalobos demonstrate the benefits of creating a business in the United States. These influencers have not only optimized their income and reduced their tax burden but have also increased their credibility and professionalism in the global market. If you are an influencer or content creator in Latin America, you can register your business in the U.S. to take advantage of these benefits and ensure long-term success.

At Prodezk, we offer personalized service at every step of the way, ensuring a hassle-free experience and successful registration for your business in the U.S.