Why Artists Should Control Their Digital Assets and Businesses

In the digital age, artists and influencers are not just creators of content and art but also managers of a range of digital assets and businesses that are crucial for their careers and financial growth. From copyrights and social media accounts to contracts and intellectual properties, these assets represent a significant part of their wealth.

Failing to control these assets can lead to devastating financial losses and complex legal conflicts. In this article, we’ll examine the importance of artists and influencers controlling their digital assets and businesses, and we'll analyze real cases that emphasize this need.

Real Cases of Financial Losses Due to Lack of Control

1. RBD's Financial Dispute

‍The iconic band RBD had to put several projects on hold due to a financial dispute with their former manager. The band members—Anahí, Christopher Von Uckermann, Dulce María, Christian Chávez, and Maite Perroni—claim that a forensic accounting investigation by Critin Cooperman revealed "significant irregularities," indicating that nearly $1 million remains unaccounted for since the start of fund reception by T6H in December 2022. The lack of control over financial and contractual aspects has proven to be a significant obstacle for the band.

2. Taylor Swift’s Battle for Her Copyrights

‍Taylor Swift is one of the most well-known examples in the music industry in terms of fighting for copyright ownership. Swift lost the rights to her early master recordings when her former record label, Big Machine Records, was sold to Scooter Braun. This situation led her to re-record her old albums under "Taylor's Version" to regain control of her music. The legal battle and the re-recording of her albums have had significant financial and emotional costs for the artist.

3. Werevertumorro’s YouTube Channel Hack

‍The popular content creator Werevertumorro lost his YouTube channel, which had millions of subscribers, after it was hacked. The loss of his channel resulted in a drastic drop in ad revenue and a disconnection from his audience. The situation worsened when his channels were completely deleted, resulting in an irreparable loss of content and followers.

The Importance of Controlling Digital Assets and Businesses

Income Protection

‍Digital assets, such as copyrights, social media accounts, and content channels, are key sources of income for artists and influencers. Losing control over these assets can lead to a significant decrease in income and the loss of business opportunities.

Intellectual Property Management

Intellectual property, including songs, videos, trademarks, and patents, must be carefully managed to avoid legal disputes and protect the creator's rights. Artists and influencers should ensure they have clear contracts and proper records of their intellectual property.

Prevention of Hacks and Frauds

‍Digital security is crucial to protecting online assets. Hacks, like the one experienced by Werevertumorro, can have devastating consequences. Implementing robust security measures and regularly monitoring accounts can prevent these incidents.

Control Over Image and Personal Brand

‍Artists and influencers build their careers around their image and personal brand. Losing control of their social media accounts or content channels can damage their reputation and negatively affect their relationships with followers and business partners.

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Controlling digital assets and businesses is essential for the success and financial security of artists and influencers. The cases of RBD, Taylor Swift, and Werevertumorro highlight the serious consequences that can arise from a lack of control over these assets.

By managing and protecting their digital assets, artists and influencers can ensure a more stable and successful future.